SMGT 310 - Principles Of Sport Marketing

Credit(s): 3
The relevant areas of marketing are applied to sport. Special emphasis is placed on the principles, policies and strategies utilized to market the unique product of sport. Attention is focused on the importance of public attitudes, opinions and demographics as well as the design and construction of market research instruments and corporate sponsorship proposals.

Prerequisites: SPSC 200 - Introduction to Sport Science and Fitness and 30 credits completed.
Course Level: Undergraduate