Apr 23, 2024  
2021-2022 Academic Catalog 
    
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2021-2022 Academic Catalog [ARCHIVED CATALOG]

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BUSN 411 - Consumer Behavior

Credit(s): 3
Investigates the cultural, psychological and behavioral factors affecting consumers’ actions and the demand for consumer products and services. Students will learn the impact of consumer behavior on the marketing strategies of firms and the role of marketing in shaping consumer demand.

Prerequisites: BUSN 305  
Course Level: Undergraduate


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