SMGT 425 - Sport Sales And Revenue Generation

Credit(s): 3
This course provides a foundation in the principals and significance of sales and revenue generation in the business of sport through a mix of theoretical fundamentals and practical application. Topics include key sales and revenue generation elements such as the Sports Sales Process, Relationship-Building and Customer Service, Business Development and more. Pertinent concepts related to sponsorship, licensing, sales force management, consumer incentives, and customer service will be included. Completion of this course will provide students with the essential skills to become successful sales executives in the field of sport.

Prerequisites: SPSC 200 or SMGT 240
Course Level: Undergraduate