Sep 28, 2022  
2021-2022 Academic Catalog 
    
2021-2022 Academic Catalog [ARCHIVED CATALOG]

Add to Catalog (opens a new window)

BUSN 414 - Integrated Marketing Communication


Credit(s): 3
Analyzes the total range of activities involved in marketing communication, advertising, selling, sales management, public relations and sales. Students will learn strategies and tools to develop favorable inter- and intra-company relationships.

Prerequisites: Computer Literacy, MGMT 431 or BUSN 305 .
Course Level: Undergraduate



Add to Catalog (opens a new window)