Business Administration, Digital Marketing Major, (BS)

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Degree Requirements: 120 Credits

General Education*	41-42
Major*	39
Concentration	22
Electives	17-18
Total Credits	120

* BUSN 201 & BUSN 202 (6 credits) are counted above as credits for the BSBA Core. Those credits also satisfy requirements for the general education program. For each of these classes taken to satisfy both BSBA Core and general education requirements, more credit must be taken for general electives so that students will meet total credits required for degree.

General Education Curriculum

University Success Skills

(1 credit)

OREN 105 - The Tusculum Experience Credit(s): 1

Communication

Take ENGL 110 (3 credits), ENGL 111 (3 credits), and one course in COMM or SPCH (3 credits) for a total of 9 credits.

ENGL 110 - Composition I: Close Reading And Analysis Credit(s): 3 or validation by ACT/SAT
ENGL 111 - Composition II: Research And Rhetoric Credit(s): 3
COMM 210 - Interpersonal Communication Credit(s): 3
COMM 212 - Team And Small Group Communication Credit(s): 3
COMM 220 - Argumentation And Debate Credit(s): 3
SPCH 101 - Public Speaking Credit(s): 3

Mathematics

Take one MATH course for 3 or 4 credits.

MATH 122 - Liberal Arts Mathematics Credit(s): 3
MATH 122R - Liberal Arts Mathematics with Integrated Review Credit(s): 4
MATH 140 - Statistics Credit(s): 3
MATH 140R - Statistics with Integrated Review Credit(s): 4
MATH 145 - College Algebra Credit(s): 3
MATH 180 - Pre-Calculus Credit(s): 4
MATH 190 - Calculus I Credit(s): 4

Arts and Humanities

Take one literature course (3 credits) and one additional course from either category (3 credits) for a total of 6 credits.

Literature

ENGL 201 - Literature Of Sexuality Credit(s): 3
ENGL 204 - Introduction To Poetry Credit(s): 3
ENGL 205 - Introduction To Short Fiction Credit(s): 3
ENGL 206 - Folklore And The Fairytale Credit(s): 3
ENGL 207 - Myth And Making Credit(s): 3
ENGL 213 - British Literature I Credit(s): 3
ENGL 214 - American Literature I Credit(s): 3
ENGL 215 - World Literature I Credit(s): 3
ENGL 217 - Science Fiction Credit(s): 3
ENGL 219 - Theatre Of The World Credit(s): 3
ENGL 223 - British Literature II Credit(s): 3
ENGL 224 - American Literature II Credit(s): 3
ENGL 225 - World Literature II Credit(s): 3
ENGL 227 - Appalachian Literature Credit(s): 3
ENGL 228 - Minority Voices In American Literature Credit(s): 3
ENGL 231 - Introduction To Film Credit(s): 3
ENGL 245 - Nature Writing And Environmental Literature Credit(s): 3
ENGL 250 - Special Topics In Literature Credit(s): 3

Fine Arts and Humanities

ARTS 110 - Introduction To Art Credit(s): 3
ARTS 204 - Ancient Through Renaissance Art History Credit(s): 3
ARTS 208 - Baroque Through Modern Art History Credit(s): 3
ENGL 120 - Introduction To Creative Writing Credit(s): 3
HUMA 222 - Philosophy Through The Humanities Credit(s): 3
MUSC 101 - Introduction To Western Music Credit(s): 3
RELG 101 - Introduction To The Old Testament Credit(s): 3
RELG 102 - Introduction To The New Testament Credit(s): 3
RELG 201 - World Religions Credit(s): 3
RELG 230 - Hebrew And Christian Traditions Credit(s): 3
RELG 260 - Physical Settings of the Bible: Israel Credit(s): 3
THEA 104 - Introduction To The Theatre Credit(s): 3

Natural Science

Take one science course (3 credits) along with that course’s lab (1 credit) for a total of 4 credits.

BIOL 105 - Introductory Biology Credit(s): 3
(w/ BIOL 105L - Introductory Biology Lab Credit(s): 1)
or
BIOL 110 - General Biology I Credit(s): 3
(w/ BIOL 110L - General Biology I Lab Credit(s): 1)
or
BIOL 251 - Anatomy And Physiology I Credit(s): 3
(w/ BIOL 251L - Anatomy And Physiology I Lab Credit(s): 1)
or
CHEM 101 - General Chemistry I Credit(s): 3
(w/ CHEM 101L - General Chemistry I Lab Credit(s): 1)
or
EVSC 111 - Environmental Science Credit(s): 3
(w/ EVSC 111L - Environmental Science Lab Credit(s): 1)
or
GEOL 101 - Physical Geology Credit(s): 3
(w/ GEOL 101L - Geology Lab Credit(s): 1)
or
NSCI 105 - Physical Science Credit(s): 3
(w/ NSCI 105L - Physical Science Lab Credit(s): 1)
or
PHYS 201 - General Physics I Credit(s): 3
(w/ PHYS 201L - General Physics I Lab Credit(s): 1)

Behavioral Wellness and Social Science

Choose 2 courses for a total of 6 credits. No more than one course may be from the Wellness category.

Social Science

BUSN 201 - Principles Of Macroeconomics Credit(s): 3
BUSN 202 - Principles Of Microeconomics Credit(s): 3
CRJU 105 - Introduction To Criminal Justice Credit(s): 3
GEOG 200 - Introduction To Geography Credit(s): 3
POLS 210 - Comparative Government Credit(s): 3
POLS 220 - World Politics And International Relations Credit(s): 3
PSYC 101 - Essentials Of Psychology Credit(s): 3
PSYC 206 - Life Span Development Credit(s): 3
PSYC 207 - Educational Psychology Credit(s): 3
SOCI 101 - Introduction To Sociology Credit(s): 3
SOCI 105 - Contemporary Social Issues Credit(s): 3

Wellness

SPSC 201 - Foundations Of Physical Fitness And Wellness Credit(s): 3
PSYC 102 - Psychology Of Adjustment Credit(s): 3

History

Choose two courses for a total of 6 credits.

HIST 101 - The West And The World I Credit(s): 3
HIST 102 - The West And The World II Credit(s): 3
HIST 201 - U.S. History Survey I Credit(s): 3
HIST 202 - U.S. History Survey II Credit(s): 3
HIST 250 - Thematic Surveys in History Credit(s): 3
HIST 251 - American Environmental History Credit(s): 3
HIST 280 - The History Of Representative Government In The Western Tradition Credit(s): 3
POLS 280 - The History Of Representative Government In The Western Tradition Credit(s): 3

Religion

Choose one course for 3 credits - Must be a different religion course if used above to satisfy a requirement in the Arts and Humanities general education core.

RELG 101 - Introduction To The Old Testament Credit(s): 3
RELG 102 - Introduction To The New Testament Credit(s): 3
RELG 201 - World Religions Credit(s): 3
RELG 230 - Hebrew And Christian Traditions Credit(s): 3
RELG 260 - Physical Settings of the Bible: Israel Credit(s): 3

Civic Studies

Choose one course for 3 credits. Must be a different political science course if used above to satisfy a requirement in the Social Science general education core.

CIVS 223 - The Philosophy Of Social Science Inquiry Credit(s): 3
CIVS 251 - Theory And Practice Of Citizenship Credit(s): 3
POLS 110 - American Government Credit(s): 3
POLS 230 - State And Local Government Credit(s): 3
SOCI 252 - Race and Ethnic Relations Credit(s): 3

Business Administration Core Curriculum

CISC 200 - Management Information Systems And Systems Analysis Credit(s): 3
BUSN 201 - Principles Of Macroeconomics Credit(s): 3
BUSN 202 - Principles Of Microeconomics Credit(s): 3
BUSN 210 - Principles Of Management Credit(s): 3
BUSN 211 - Accounting Principles I Credit(s): 3
BUSN 212 - Accounting Principles II Credit(s): 3
BUSN 215 - Management Analytics Credit(s): 3
BUSN 305 - Principles Of Marketing Credit(s): 3
BUSN 322 - Principles Of Finance Credit(s): 3
BUSN 325 - Professional Communication Credit(s): 3
BUSN 403 - Business Law And Ethics Credit(s): 3
BUSN 446 - International Business Credit(s): 3
BUSN 449 - Policy, Ethics, And Strategy Credit(s): 3

Marketing Major

ARTS 106 - Applied Techniques in Marketing Communication Credit(s): 1
or
COMM 106 - Applied Techniques in Marketing Communication Credit(s): 1
ARTS 121 - Introduction To Digital Media Credit(s): 3
BUSN 413 - Social Media and Mobile Marketing Credit(s): 3
BUSN 414 - Digital Marketing Analytics Credit(s): 3
BUSN 415 - Professional Selling Credit(s): 3

Business Service Learning

For 3 credits, Business Service Learning options are:

BUSN 352F - Business Service Learning - Financial Literacy Credit(s): 3
BUSN 352S - Business Service Learning -General Service Credit(s): 3
BUSN 352V - Business Service Learning - VITA Credit(s): 3

Choose Two of the Following:

ARTS 217 - Graphic Design I Credit(s): 3
ARTS 219 - Publication Design Credit(s): 3
ARTS 222 - Basic Digital Photography Credit(s): 3
ARTS 235 - Documentary Videography And Editing Credit(s): 3
ARTS 237 - Web Design Credit(s): 3
BUSN 411 - Consumer Behavior Credit(s): 3
CISC 332 - Electronic Commerce Credit(s): 3
COMM 218 - Media Writing Credit(s): 3
or
ENGL 218 - Media Writing Credit(s): 3

General Electives - 17-18 credits

Note

Students in the marketing concentration are strongly encouraged to elect BUSN 451 - Internship In Business , to strengthen their major.