COMM 320 - Persuasion

Credit(s): 3
Research shows that we are exposed to hundreds of persuasive messages each day, and persuasion is among the most important skills in several fields. This course examines the current theory and scientific research in the areas of persuasion, social influence, and compliance gaining. Topics in the course will include features of persuasive messages, state and trait effects on influence, testing persuasive messages, and common tactics used in influencing others both in face-to-face interaction and in other types of communication.

Prerequisites: ENGL 111 and sophmore standing
Course Level: Undergraduate