Aug 17, 2022  
2022-2023 Academic Catalog 
2022-2023 Academic Catalog
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MSEL 603 - New Venture Creation

Credit(s): 3
This course will introduce students to elements of entrepreneurship and new venture creation including
but not limited to: (1) Generating tangible ideas; (2) Founder and New Venture Team Characteristics; (3)
Strategic analysis and positioning; and (4) Business Planning. Students will explore current best practices
for developing new ideas and products, assembling resources to go to market, positioning their business
in the market and/or creating new market space, and planning and presenting new venture concepts to
internal and external stakeholders. The course will use strategic management as the basis for exploring
and integrating a comprehensive set of business functions.

Course Level: Graduate

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